The FanRally Comp Ticketing Process

From Access Rules to ROI Reporting, All in One Platform

How Comps Work
ACCESS CONFIGURATION1

Comp Strategy & Offer Design

Tier events & define which players qualify for which invites events based on tier, value, or behavior.

EVENT INVITES2

Offer Creation & Targeting

Invites can be sent directly by hosts or distributed at scale by marketing.

VALUE RANKED REQUESTS3

Request Intake & Prioritization

Hosts or players submit ticket requests through FanRally. Each request is auto-ranked by real-time player value and history.

ACTIVATION & APPROVALS4

Comp Approval & Trip Activation

Trigger seat assignments through a player action (like a trip), or approve manually based on thresholds and available inventory.

TICKET DISTRIBIUTION5

Fulfillment

Tickets are assigned and delivered digitally via FanRally's in-app Wallet, reducing manual handoff and ensuring proper usage.

REPORTING6

Performance Tracking & ROI Insights

Track redemption, attendance, trip activity, and ticket ROI across every event and offer.